Since over 2000 years, the people have been using noni near the Pacific Ocean, this multilateral and fine fruit for the purpose of health protection. But the fruit is also popular in Australia, USA, China, India and Europe.  The population on the Pacific Ocean islands sent from generation to generation the knowledge about the benefactor effects of this fruit Noni.  In may cultures, this fruit enjoys a huge admiration and consideration, being also named the Fruit of life or the Fruit of gods.  In the world, the people consume a bottle of healthy juice of noni fruits at every two seconds.
Upon the knowledge of science, currently noni benefits by a large area of components, both the specific ones to the fruits and those of special components. Morinda Citrofolia is the scientific Latin name of the fruiters (of Rubiaceae family), where from the Noni fruit comes.  The taste of noni fruit is different from the tastes we accoustomed with, namely it is hot-acid and therefore for the person who tastes noni for the first time has to begin with small quantities until the body gets used to the fruit components.
The noni fruit helps the regeneration of cells and has a benefic effect on the cancer cells. Noni is a fruit that has a good effect on the general state, gives us energy, regulates the digestion, decreases the infections, prohibits the inflammations.
One of the most interesting substances in the composition of product, Xeronina acts on the specific proteins of cells.  Taking into account that the proteins have different functions in the body, this substance may cause an impressively large number of reactions and physiological answers, and the answer of body to the administration of Noni may be miraculous.
Effects of Morinda Citrifolia (Noni fruit):
- decreases the hyper-tension;
- improves the metabolic processes;
- decreases the allergia effects;
- is a good fortifying agent of the immune system,.
- offers protection against the infectious diseases by its pronounced anti-bacteria effect (a fortiori this protection is offered in the case of gastric disorders, by the liquid form of the product, Noni juice);
- relieves the pains;
- regulates the sleep;
- improves the psychical - physical general state.